I was surprised to see our supply of Australian Women’s Weekly increase 10% with the issue out today. There is no justification for this in our sales numbers.
Nationally, the audit figures for the six months to December 31, 2007 showed a circulation fall of 5.7% for AWW. So, I cannot work out why supply has increased. Other newsagents tell me their supply has increased on the back of falling sales as well. Something is odd here.
I would not mind if the increased supply was part of a marketing strategy but there is, as of this time, no evidence of that. So, we’re undertaking activity ourselves to try and move the stock. One idea we are pursuing is a farewell to Megan Gale pitch - she is giving up a successful modelling career so the cover is kind of her last hurrah in that role.
This oversupply such labour, space and cash out of newsagencies.
1 response so far ↓
1 Andy // Feb 27, 2008 at 11:14 PM
seems to be a bit of buzz at the moment over Megan Gale - ‘retiring’ from the catwalk, and cast to play Wonder Woman in the movie remake. So ACP probably thought she’d boost sales a bit? Just a thought
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