Australian Newsagency Blog

I apologise for the photo of this month’s Australian Photography magazine.  It’s how it looks though, all packaged up in a sealed plastic bag like some porn product.  Its’s not porn though.  This month’s issue of Australian Photography is in a sealed bag because it is being given away with a copy of Great Walks magazine.  While the package is a compelling offer, it’s not smart.  Photography magazine buyers are keen browsers.  how can they browse a magazine in a sealed plastic bag.  They can’t.  This is not smart retailing.