We’ve found a good way to promote the free bueno chocolate with New Idea and Famous this week - using the acrylic unit in the photo with the magazine in one pocket and the chocolate in another, in front. It’s an easier pitch than having the magazines in their usual place and the chocolate bars at the counter. Our view is that for these up-sell promotions you have to show the premium with the product being promoted, it drives sales.
Chocolate magazine stand
Mark
February 29th, 2008 · No Comments
Category: magazines
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