Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Chocolate magazine stand

Mark
February 29th, 2008 · No Comments

ni_choc.JPGWe’ve found a good way to promote the free bueno chocolate with New Idea and Famous this week - using the acrylic unit in the photo with the magazine in one pocket and the chocolate in another, in front. It’s an easier pitch than having the magazines in their usual place and the chocolate bars at the counter. Our view is that for these up-sell promotions you have to show the premium with the product being promoted, it drives sales.

Category: magazines

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