Australian Newsagency Blog

I like this new fixture from Parker which enables us to get pens out from the pen cabinet and into the store, closer to greeting cards and closer to customers more likely to be buying pens. For decades newsagents have built pen units into their shopfits. While they look nice, they are not flexible. This Parker unit is flexible, it can be easily moved and thereby help keep the offer fresh.  This is what we need in newsagency shopfit design now - flexibility.  So, even though I am not a fan of spinners, this table-top spinner from Parker works a treat.