Given our success last week with Good Taste and the free white board, we are having another go with a fresh display - at the feature title displayed next to our main counter.
Our sales of this issue are currently 400% above average.
While the white board is the reason, it is our obsessive promotion which has made customers aware.
This micro in-store marketing based on specific issues of magazines is the type of obsession we must have as magazine specialists. Newsagents who don’t obsess ought to rethink their shingle.
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