Australian Newsagency Blog

Now that the heat in Melbourne is finally fading people apparently think it’s safe to buy Easter eggs.

With more than $20,000 invested in easter chocolate across a few stores I’m relieved. Some customers coming to the counter with an armful of eggs said the heat made them hold back.

Sales were great yesterday and I’d expect them to be even higher today.

Easter card sales have been fantastic. I’d expect a sell through of at least 80% in our stores. Plush has been just as good. neither cards nor plush suffered as a result of the heat.