A couple of days after our Ink promotion ended our book sale started. Like the ink promotion, the book sale was promoted through flyers delivered to homes around our shopping centre - for all three of our newsagencies. Daily revenue from the book sale is between $400.00 and $750.00. This is a huge success. We are also tracking growth i other product categories - from the new traffic pulled as a result of the sale and the good vibe in-store as a result of the deals on the book tables.
On the ink promotion - it’s been over two weeks now and the drop off is sales is barely measurable.
1 response so far ↓
1 Discount Till Rolls // Mar 30, 2008 at 12:31 PM
You have just convinced me to go ahead with my flyers to promote my B2B service. I have been told in a business forum to try them , and that they can be a very effective way to increase sale and customer base. Will let you know how i get on after i have started it. Thx
Regards Bernard
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