We do a weekly shop for my software company (biscuits, breakfast bars, candy etc) through Coles online. Recently, Coles deliveries have been arriving with gifts. Yesterday - three packs of cereal, a large pack of chocolate candy and a jar of salsa. While I am sure the brands are funding this, the gifts make Coles look good.
When the only contact you have with a customer is the delivery, providing something, even a free sample, is a good way to develop the relationship. I guess it is best defined as under promise, over deliver.
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