Australian Newsagency Blog

To balance some of my posts here about the future of print magazines, year why Rex Hammock says Why magazines won’t be digital in ten years.   Here’s the guts of his view:

the roles of print magazines and so-called “digital magazines” are not the same — and that digital magazines may grow in importance and acceptance, but they will not replace print magazines as a medium, even if certain titles “convert” some or all of their circulation to digital products.

I agree, print magazines are not about to disappear.  However, at the fringes, they are fading and this is where Australian newsagents will feel the impact.  We sell between 1,000 and 2,000 titles and that range will diminish with time.  We need a business response to this shift while maintaining focus on growth of top selling print titles.