The Standard, a free English daily in Hong Kong yesterday demonstrated its strength over the closest English paid-for daily newspaper, the South China Morning Post, with this full page ad on page 21:
They are amazing numbers. 224,128 audited circulation compared to 103,513. This is why we need to be concerned about free daily newspapers - the right distribution model backing a good product in the right location (population and easy mass transit access) makes the free daily a force to be reckoned with.
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