Australian Newsagency Blog

It’s is good to see card companies innovating with Mother’s Day. Not only are we seeing greater variety in captions (and therefore more card giving opportunities) but also in design. The card in the photo is from Simson and is certainly not your traditional Mother’s Day card - this on is all about shopping and fun. One customer point it out on the weekend, saying it was good to see a card which reflected some of the best times she had with her mother.

Seasons like Mother’s Day give newsagents an opportunity to extend our card range, and restate our place as the go to retail network for cards inn Australia. Research from card companies and others tells us that Australian consumers trust newsagents for major card giving occasions - this is why we cannot be half-assed about opportunities like Mother’s Day.