Australian Newsagency Blog

With a Coles Online grocery delivery at the office this morning we received this catalogue for Pharmacy Direct, the online pharmacy business purchased by Coles a while back. Maybe Coles is finally leveraging the online pharmacy business through their broader business. The catalogue is a reminder to local pharmacists that the supermarket giant is committed to playing on their patch. It is also a lesson in how to leverage one part of the business for another - how many distribution newsagents leverage home delivery customers for other business?