Displaying newspapers full face

mark on May 11, 2008 5:31 AM · No Comments

uk_super.JPGThis is a typical newspaper display in London supermarkets from what I have seen here today.  The display of the entire front cover of newspapers on offer makes for a good display.  I don’t see this working in a newsagency with considerable volume - restocking would be too expensive.  But in a convenience store or a newsagency with low newspaper volume it could work.  I’d also look at trying it as a co-location strategy, maybye on a stand I can move around the shop but still keeping the traditional flat stack.  The stand would not have to be that wide given we have fewer dailies than here in London.

Category: Newspapers · retail

0 Comments↓

  • There are no reader comments yet...

Leave a Comment

no captcha image? hit the refresh button on the rightRequest new captcha image