This is a typical newspaper display in London supermarkets from what I have seen here today. The display of the entire front cover of newspapers on offer makes for a good display. I don’t see this working in a newsagency with considerable volume - restocking would be too expensive. But in a convenience store or a newsagency with low newspaper volume it could work. I’d also look at trying it as a co-location strategy, maybye on a stand I can move around the shop but still keeping the traditional flat stack. The stand would not have to be that wide given we have fewer dailies than here in London.
Displaying newspapers full face
mark on May 11, 2008 5:31 AM · No Comments
Category: Newspapers · retail
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