Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

The theatre of car magazines

Mark
May 14th, 2008 · No Comments

car_disp.jpgThe photo shows the latest magazine category promotion at Forest Hill. 

This display is brilliant retail theatre.  The red and blue lights on top of the display of car magazines flash.  In the detail around the side are iconic images which connect with cars and those who love them. You notice it from the moment you enter the shop.

Jason and the team conceived and executed this display in-house.  There is some competition emerging between Forest Hill and Frankston on these in-house displays.

The only downside is the battery use of the lights – they’re not the most efficient in the world but at $2.95 a light what can you expect?

Category: magazines · retail

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