I heard an ad on Sydney radio yesterday for the new Ofis stationery business which has come out of the Harvey Norman business. While the ad is pure Harvey Norman - loud and a hard sell - it is the most solid call to action on stationery I have heard in a long time. After one listening there is no doubt that if you want the best deals on stationery you have to get to Ofis.
How are newsagents reacting? Head in the sand is where many will be.
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