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4 Ingredients cookbook

Mark
June 7th, 2008 · 6 Comments

4_ingred.JPG4 Ingredients is one popular cookbook, according to our customers. Every couple of days we are asked if we have 4 Ingredients in stock. The question leads to a sure sale.

Once we realised its popularity with our demographic we moved 4 Ingredients to the counter from our cookbook area to try and shake out more sales.  The success of this booksays something about word of mouth.

Category: marketing

6 responses so far ↓

  • 1 SHAUN STEPHENSEN // Jun 7, 2008 at 8:44 AM

    IT SURE IS A GREAT SELLER WE TO PUT IT ON THE COUNTER AND CAN’T KEEP UP WITH THEM . NOW I SEE NDD ARE TRYING TO GET WITH THE 4 INGREDIANTS AS WELL BUT WE FIND THEY ARE CHEAPER ELSE WHERE

  • 2 VAUGHAN LAWRENCE // Jun 7, 2008 at 8:44 AM

    Whilst this book is a success at both my stores, information i have received is that we have been used as second tier sellers. This title was released in book shops almost 6 months ago; what makes it insulting is the 40% commission book shops received whilst we are given 25% to help clear what stock they have left.
    I can hear the magazine Zsar scratching his head!
    Vaughan

  • 3 mark // Jun 7, 2008 at 8:46 AM

    Vaughan you’re right. We get books horribly wrong but hopefully for not much longer.

  • 4 Kim McCosker // Aug 10, 2008 at 11:44 PM

    Hello All

    My name is Kim McCosker, I am one of the two authors behind 4 Ingredients and I just want to say a BIG thankyou for all your help and support! I’m glad our book is selling well for you and as for the lag in reaching your shelves, you are able to purchase our books from both NDD and Gary Allen (our distributor) at anytime.

    Book 2 is due out later this month and we signed a contract with Gary Allen that gave them sole rights as distributor in the marketplace for 9 months. It’s not that you are second tier … Not at all, I’m sure they will sell you our second book straight away and I can tell you honestly … It’s a great book and one Rach and I will move heaven and earth to let Australians everywhere know about.

    So thankyou again for all your support, it is greatly appreciated.

    Best Wishes & Happy Cooking

    Kim xx

  • 5 SHAUN // Aug 11, 2008 at 8:15 AM

    Kim it is good to see the author thanking us for selling there books .My customers are looking forward to book 2 coming out . How do we contact Garry Allen .
    thanks

  • 6 Vaughan // Aug 11, 2008 at 10:41 AM

    The book, according to GNS at the Fair, will be available directly through them. GNS had a display at the Fair of the book.

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