Australian Newsagency Blog

We have had these newspaper mugs in two of our newsagencies for less than three weeks and they are selling well. At Frankston we have sold 17 and at Forest Hill We have sold 12. Without any special promotional effort. We have placed the newspaper mugs near our greeting cards because they are a natural add-on o a card purchase. We would not have discovered these mugs had we not attended the Gift Fairs and seen the products which gift shops look at. Gifts is a challenging category which needs careful management attention and plenty of trial and error if it is to work.