Newsagents ought to read page 58 of the Australian Financial Review today. The article by James Stewart is relevant to the retail newsagency offer. This topic is close to my heart as it relates to the content of my Newsagency of the Future workshop I presented at the recent ANF Convention. The need for reinvention of our retail offer is urgent and ought to be pursued by us individually and collectively. Look at what happened to Kleins.
Kleins and the brand makeover
Mark
June 24th, 2008 · No Comments
Category: Newsagency challenges · newsagency of the future · retail
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