Australian Newsagency Blog

We refreshed our Hot Ink ink and toner offer at Forest Hill last week, taking every product down and rebuilding the display and allocating position based on sales by brand. Nothing new in this, it’s smart retail. The latest Hot Ink flyer we have sent to thousands houses around our centre is driving excellent sales. Ink sales are growing well and, as I have noted here several times, are very efficient and profitabel.

This two metres of slat wall is the most profitable space in our broader stationery offer. Ink sales are up yet our stock investment is down - this is achieved thanks to good use of smart technology.