Australian Newsagency Blog

We received nine copies of Scrapbooking Memories on May 30.  Today, June 27, we returned all nine, replacing them with the next issue of this title.  I am not alone in experiencing a zero sell through rate, it happens in every newsagency for at least several titles a month.  I’d like to see a guarantee protecting newsagents against this, a payment for non-performance of a title.  It is easy to determine the labour, real-estate and cash-flow costs as I have discussed here before.  Trouble is, no matter how hard newsagents try, distributors and publishers do not engage in a discussion around these issues.