The stand in the photo is very successful. The return on the real-estate and stock is excellent, above many other departments. Our discount novel customers are loyal and efficient - more than 50% of sales include items from at least one other department. Most customers are regulars in buying books and they sometimes bring friends.
We have tried a better display for these remainder novels and it did not work. In fact, we tried several approaches to improve the look. This basic stand on castors at the front of the shop works best for us. We copied this in another newsagency recently where novels were not sold and the result will be the same. A small stock and real-estate investment builds a new department which is profitable from the outset.
6 responses so far ↓
1 Debbie // Jun 28, 2008 at 12:34 PM
Mark we could not agree more. The books take little or no effort and are a very good seller. We have a loyal band of customers that buy the three for deal on a regular basis. Unfortunately since January we have had to display all goods sold from outside the store, along the roadside of the footpath(new council rules) and the books get weathered very quickly.
Nonetheless the books are not taking up valuable store space and people can browse the bookstands while waiting public transport.
2 helen // Jun 29, 2008 at 9:29 AM
we have ours at the doorway of the shop and are doing well in clearing the stock from passing traffic/regular customers on the footpath.
as Debbie says, they do get weathered but doesn’t seem to create any problems for us from the customers.
3 SHAUN // Jul 1, 2008 at 11:06 AM
CAN ANYONE GIVE ME A CONTACT DEATAILS FOR A SUPPLIER ON BULK NOVELS .
THANKS SHAUN
4 Michael // Jul 1, 2008 at 12:41 PM
We’ve used Herron Books and have been very happy with them.
Try : http://www.herronbooks.com
They’ve recently gone online.
5 SHAUN // Jul 1, 2008 at 2:12 PM
thank you for that i will have a look at it
6 John Rees // Jul 1, 2008 at 6:12 PM
Michael,
Axiom Distributors have a good range of book stock for newsagents - see website, also Carinya Books in Dandenong
JR
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