Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Wicked Wicked

Mark
June 28th, 2008 · 1 Comment

I was lucky to be in the invited audience for the first dress rehearsal for Wicked, the Broadway musical, Thursday night at Melbourne’s Regent theatre.  This was the first time Wicked was performed in front of an audience here in Australia.

Wicked is amazing, spectacular - performances, the set, effects and the story.  You are taken on a journey to into Oz, no mean feat in a 2,000 seat theatre.  The audience last Thursday gave the show a standing ovation!  I am sure it will have a long run here.

Victorian newsagents have an opportunity to get into the Wicked mood over the next two weeks as press coverage builds during the preview period to the gala opening night.  Today’s Herald Sun has a big behind the scenes spread.  The show is a big intrastate and interstate tourism draw.  Hence the opportunity to build some retail theatre around Wicked - for the sake of theatre itself.  If you’re a Tiketek outlet you have even more reason to get behind Wicked.

Category: Uncategorized

1 response so far ↓

  • 1 Andrew // Jun 29, 2008 at 10:21 AM

    I went and saw it on friday, it was a terrific show.

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