The new Swobbles range from Skansen in our window at Forest Hill is working a treat. The bright coloured fun looking animals are drawing attention to the shop and driving some good sales. It helps that school holidays has started. Since the window is in front of our card department there is a nice flow on there too.
Gifts can be a challenge for newsagents since consumers when thinking about gifts do not think of us. Some newsagents do an amazing job with gifts while others flounder. It is a category which requires constant attention from buying through to display. Regular product movement is key, so shoppers always find something new.
The real challenge for newsagents is that the gift departments requires you to be a retailer whereas magazine, papers, lotteries and even cards, to a lesser extent, can work without you being a retailer.
The display looks much better than my photo (taken outside the shop) shows.
4 responses so far ↓
1 Lindie Mehan // Jul 2, 2008 at 6:16 PM
Hi Mark
How do we out here in the west [aka ‘Wait awhile’] find out where we can purchase these beauties to sell instore?
Tks’n rgds, Lindie
2 deborah // Jul 2, 2008 at 9:48 PM
please can you inform to were we can buy from we are toy shop in cambridge UK
01354 610616
01223305533
REGARDS
DEBORAH SENIOR
junior2senio.co.uk
3 mark // Jul 2, 2008 at 9:54 PM
We buy them in Australia from Skansen. I cannot find an international link.
4 Nia // Jul 3, 2008 at 11:30 AM
We sell swobbles as signature bears. Attach a Nikko name pen to each one and also have at least one on display with messages and signatures written on.
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