Even though the year is barely half over it will be a challenge to beat the launch of Top Gear. This is the best launch I have seen in a long time.
The marketing collateral is excellent, supplies good and the word of mouth around the new title fantastic. These elements make it easy for newsagents to support the launch. Kudos to ACP Magazines for their support.
The reward for all the effort around the launch of Top Gear is excellent sales.
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