Australian Newsagency Blog

We are finally developing plans for a new shop fit for our Frankston newsagency.  I say finally because we have been working on this off and on for the last six months.  Beyond the challenge of the physical space itself (columns, no back room etc) is the challenge of developing a layout which is fresh yet flexible to continue to evolve after the new fit is opened.

Too many newsagency shopfits are inflexible and are based around carpentry which is expensive and difficult adjust as the needs of the business evolve.  For example, I expect we will devote less space in three years to magazines than what we do today.  The shop fit needs to be able to handle this evolution without rebuilding fixturing.

We are looking at the Kleerex magazine fixturing options from Europe which provide the flexibility we see as essential. I have had some experience with this at our Watergardens store and there, almost a year on, it is working a treat if sales growth is anything to go off.  The only challenge around the Kleerex product is the price and service levels of the local supplier.