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Leveraging the iPhone

Mark
July 12th, 2008 · No Comments

iphone_mag.JPGThe geeks were out in force across Australia yesterday chasing down iPhones. I saw one line of at least 100 outside the Optus shop in Elsternwick at 7am.

We sought to tap into the heightened interest and placed the Macworld magazine in the pocket above the Herald Sun. The iPhone on the cover caught some eyes.

Category: magazines · retail

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