Australian Newsagency Blog

We are promoting this weeks special edition of New Idea at the front of both our newsagencies in different ways.

At Forest Hill we have a display in front of our cards. Since New Idea is well covered at our sales counters and in our magazine department, we felt it more appropriate to get in front of shoppers in another category. There is less visual noise and the cover of the magazine speaks for itself.

At Frankston we have New Idea displayed right at the front of the shop, at the end of the counter which faces the mall. We usually sell weeklies and high volume monthlies from here. The photo does not show the detail of the display - writing on the yellow balloons, baby items and gifts.

Customers behave differently in each newsagency and our approach reflects strategies we have found to be successful in each when promoting a special edition such as this week’s New Idea.