ABC reported that Canadian newsstand sales at 27 of the 62 biggest selling magazines in Canada experienced double digit percentage declines between January 1st and July 30th of this year.
Digital Home published a report with this grim news overnight. This is another reason we need to obsess about magazines: we need understand the categories which are performing well; support these with local entrepreneurial energy; and, find ways to lift those which are falling.
I will release a sales benchmark report later this week which shows some Australian newsagents are successfully growing magazine sales.
2 responses so far ↓
1 paul // Aug 14, 2008 at 9:50 AM
A digital blog site having a go at mags look at the titles Mark those mags were probably on the way out anyway. The thing with blog sites is there global really not community based dictatorial work on whispers half truths not like a newspaper/mags as their libel for what they print.
2 Mark // Aug 14, 2008 at 2:19 PM
Paul, Bloggers are under the same obligations as everyone on defamation, libel and the like. It is inaccurate to label all bloggers as your comment appears to. The titles in the report are among the top sellers.
Mark
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