Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Astrology magazine oversupply

Mark
October 4th, 2008 · 1 Comment

wellbeing_astrology.JPGOur net sales for the Wellbeing Astrology annual magazine for the last three years have been 2, 3 and 2. This year, thanks to the distributor (Network Services) and or the publisher, we have been sent 8. With a four month on-sale, we are protecting our cash flow are early returning three of these. While we could have returned more, we chose to return only three to ward off any argument about promotions they plan.

Category: magazines

1 response so far ↓

  • 1 Bill Bennett // Oct 4, 2008 at 3:04 PM

    How ironic.

    Clearly the folk at Wellbeing Astrology aren’t very good at sales forecasting. Makes you wonder about the editorial quality of the product.

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