This weekend’s Australian Financial Review has a post-it type ad for BRW subscriptions stuck on the front page. At least they have not covered a major headline or the masthead. However, it again shows that advertising is more powerful at Fairfax than editorial. I wish that Fairfax would invest as much in helping newsagents grow subscription sales for in-store pickup as they do for these hand delivered subscriptions.
Financial Review cover-up
Mark
October 11th, 2008 · No Comments
Category: newspaper masthead desecration
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