This tiny Zoo Pub Ammo magazine / book is a challenge to locate. t one of our stores we received a display unit while at the other we did not. That aside, the small size makes it hard to place. It does not fit with magazine fixturing. It does not meet our counter criteria - all of that space is allocated anyway. The size makes it highly stealable. The price ($9.95) makes it expensive. We will give it a try but we are not holding our breath. I would have preferred a dusplay unit which clips onto the Zoo magazine display unit and a better margin - more closely aligned with books.
Zoo pub magazine a challenge
Mark
October 15th, 2008 · 1 Comment
Category: Newsagency challenges · magazines · retail
1 response so far ↓
1 Derek // Oct 15, 2008 at 9:59 AM
I believe you are right Mark, a better margin, pub ammo is popular in Zoo however a small counter unit would of been useful.
A good time for the publisher to release this book as coming into Christmas period shopping, impulse buying may help sales. I shook my head when I saw the RRP. In my view greedy comes to mind!
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