This is smart - gift cards displayed in front of magazines. While we usually display card products at the counter in newsagencies in Australia, it is the magazine display which gets more eyeball attention - think of how long some people spend browsing. I took this photo at a 7-eleven in Hong Kong. With space so limited here, retailers are smart at embracing every opportunity.
We can easily embrace this for use in Australia.
1 response so far ↓
1 Robert Bui // Jan 27, 2010 at 12:26 PM
I just wonder who would you handle the cards get stolen by hiding inside the magazines?
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