This is smart – gift cards displayed in front of magazines. While we usually display card products at the counter in newsagencies in Australia, it is the magazine display which gets more eyeball attention – think of how long some people spend browsing. I took this photo at a 7-eleven in Hong Kong. With space so limited here, retailers are smart at embracing every opportunity.
We can easily embrace this for use in Australia.
I just wonder who would you handle the cards get stolen by hiding inside the magazines?