Australian Newsagency Blog

A challenge for newsagents in this changing market is to find ways to support new categories with existing fixturing designed around the newsagency of yesteryear. We have been fortunate to find opportunities to display gifts adjacent to or near our card department. This makes sense given that just about every card sold could be sold with a gift. The slim unit we have hanging at the end of one card stand is selling well at Forest Hill. These keepsake type trinkets work with our demographic. We are still feeling our way with adding fixtures to our stores which find extra display space for us.  The key is for the placement to be a natural fit.