Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

Is Victoria about to get a new marketing group?

Mark
November 20th, 2008 · No Comments

Rumors have been circulating in Victoria for several months that VANA is close to forming a new newsagency marketing group.  While VANA has denied these rumors, that they continue suggests that something is afoot.  Just what that something is I am not sure. 

VANA has a long track record for playing outside the traditional association space.  As a VANA member I would prefer to see more robust representation on association matters and less on competing with existing industry suppliers.

Since VANA and GNS had a falling out a couple of years ago, VANA has spent member resources competing with GNS is some areas.  Member funds could have been better spent elsewhere rather than spiteful competition.

Disclosure - I am a Director of newsXpress, a marketing group for newsagents.

Category: newsagency marketing

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