Australian Newsagency Blog

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Promoting OK! on Friday

Mark
November 22nd, 2008 · No Comments

okausnov08.JPGOK! is our magazine of the week as a reminder that this title is now published on a Friday. We have this small stand at one of our lottery counters to encourage impulse sales. While we still have OK! in its usual place, we felt it was important to promote to those not browsing our magazine department and because of the difference in weekend versus weekday customers. We created the display unit by modifying a spare acrylic stand we had.

Category: magazines · retail

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