We started promoting the Australian Women’s Weekly at the counter on Wednesday. The free movie with each copy and that it is a bumper Christmas edition make for a compelling offer. Sales have been excellent over the last two and a half days - sales for AWW in both my stores have been good the last few months with a sell through of close to 90%. We are achieving this by consistently promoting the title in additional locations including this premium counter position. This counter location will work better for us with AWW than a power end as it is seen by more customers who are already committed to spending money with us.
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