The Christmas edition of Better Homes and Gardens which has been out for over a month and is still selling has free wrapping paper. It was only when a customer pointed it out to me that I realised this was part of a Christina Re promotion. We and many other newsagents sell Christina Re papers. Had we knnown about the promotion, we would have been smarter in our counter display and linked the two offers.
There may have been advice and we missed it. If so, the fault is ours. If there was no such advice from Christina Re and the folks at Better Homes and Gardens then this is an opportunity lost.
Thankfully, the customer who educated me yesterday at Forest Hill bought three of the Christina Re paper packs as a result of Better Homes and Gardens. I let our team know because this is the kind of opportunity about which retail staff need to know.
I am a stockist of christina re in sa, our rep not only knew about the upcoming promotion but asked if we wanted anything to help with pos. Also we stocked christina re christmas wrap rrp $7.95 for a 3m roll and beautiful christmas cards $14.95 per packet very elegant and slightly different. Sold out immediately, nice to be able to show the customers the actual wrap and cards in store that they saw in the magazine, doesnt happen very often….