Click on the photo to see a larger version of an experimental wall of Hallmark packaging options. While still a work in progress, the customer reaction we have seen is positive, especially with purchases of wrap or a bag and other wrap related items.
Gift packaging, like everything in retail, needs to keep changing if we are to break through store blindness. Newsagents have a much lower share of gift packaging sales than we have of greeting card sales. This is, in part, due to poor location and poor display. This wall, at the front of the shop and as a lead in to the card department is boosting sales.
Like all good fixturing today, the wall can be easily reconfigured both for current use and to handle other product categories.