Australian Newsagency Blog

We are using the back of the ACP Magazines basket builder stand to promote Good Health and Medicine.  This is positioned so that guys leaving the guy magazine aisle and girls leaving the girl magazine aisle see the offer.  It is working.  People purchase off the stand, people who would otherwise not have seen the Good Health and Medicine.

In newsagencies we often build displays as destinations or as something people pass when they enter the store.  Using the back of the stand in this way and placing the Good Health and Medicine offer where we have we are targeting people who are heading to leaving - to the counter to pay for their purchase.