Australian Newsagency Blog

A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

The end of two-newspaper towns?

Mark
January 12th, 2009 · No Comments

Alan Mutter thinks this year may see the end of two-newspaper towns:

Although there aren’t many two-newspaper towns left in the United States, the few remaining No. 2 papers are the least likely to get out of 2009 alive.

While we would think about Melbourne and Sydney as our two-newspaper towns, in regional Australia there are plenty more with strong local dailies.  From the data I see, the local newspapers seem to be faring the best.  This supports overseas trends - local is better, people like to read about themsleves and their own baackyard.

Newsagencies are local businesses yet we do not embrace this as well as we could.

Category: Media disruption · Newspapers

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