We are promoting crossword titles on a stand leading into the counter from where we handle the majority of our lottery sales. Starting from the left, we have the Lovatts full size titles followed by a column of smaller format Lovatts titles. In the middle we have two columns of the Women’s Weekly Puzzle Book which came out yesterday. This is followed with a variety of small format crossword titles and a column of Puzzler titles.
Our reasoning for choosing crosswords is that it is the holiday time and people who do not usually do crossowrds might be looking for some low-cost entertainment.
This promotion is in addition to the column of crosswords we have next to our women’s weeklies and our regular crossword category.
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