Newsagents receive a ton of correspondence every week. Most of this communication is from suppliers telling us what to do, where to place product, what displays to create and the like. It is a pleasure to receive the letter we received from Don Burke. In the personally signed letter, Don thanked us for our support. Recognition like this encourages us to remember Burke’s Backyard and find other ways to support the title – because he acknowledges the support.
Before other publishers say what about me, I’ll acknowledge that we do receive recognition in other ways and I have blogged about that here before. What touched me about Don’s letter was its simplicity and the personal signature. It makes the recognition more personal and that is highly motivating.