The publishers of Silicon Chip magazine ought to engage more fully with their magazine distributor to address the oversupply that I and other newsagents are experiencing. Something is wrong when you consistently receive more than twice what you usually sell. The excess stock is returned and pulped. This is a bad environmental story and a bad small business story. Silicon Chip magazine is loss making for me and, I bet, many other newsagents. The publisher could address the issue by asserting more control over supply. The only party making money from supplying more than we can sell is the distributor.
Oversupply of Silicon Chip magazine to newsagents
Mark
March 2nd, 2009 · 3 Comments
Category: magazine distribution · magazines
3 responses so far ↓
1 Michael // Mar 2, 2009 at 12:28 PM
I’m starting to think oversupply might not be what we think it is. I didn’t get any Silicon Chip because my supplier didn’t send me any.
There ARE retail newsagencies out there with little on their shelves in the way of variety. If those newsagencies got your and many others over supply we would all sell more magazines and be happy without the extra work involved with the huge returns we have to pay for.
By over supplying one newsagent and not the others lets the distributers drop off at one point saving fuel? Do the publishers of Silicon Chip know that it’s not on my shelves but overloaded on yours?
2 craig // Mar 3, 2009 at 7:45 AM
Silicon Chip is continually oversupplied - we sell 1, supply increased to 7?? What is interesting is that Silicon Chip does not appear on our allocations on Network Online therefore i am unable to reduce supply.
3 Jeff // Mar 3, 2009 at 9:33 AM
Craig - Silicon Chip certainly appears on my netonline.
Email help@netonline.com.au to have altered. I’ve had the same problems with other titles in the past and it has been quickly changed for me.
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