We are introducing the new Hallmark baby card, gift and packaging range with a display at our counter rather than across in our card and gift department. This front-of-shop corner location has more foot traffic so it makes sense to show the new range off to more shoppers.
I like the decision our team made to place this display here as it reminds newspaper, magazine, lottery and stationery customers that we also play in the greetings and gifts space.
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