A free local newspaper. The Phoenix, covering Victoria’s Bushfire affected areas has been launched by the company behind the Melbourne Observer newspaper. The Phoenix will be primarily distributed through newsagencies in fire affected areas including Nillumbik, Whittlesea, Murrindindi, Mitchell and Yarra Ranges - 100 outlets in all. Once again newsagents are playing an important community role.
Each issue of The Phoenix will carry free advertising listings businesses in the bushfire affected areas. The Melbourne Observer office is providing free backup support for calls and faxes in addition to underwriting production costs.
The Phoenix is a terrific initiative for the newsagents in bushfire affected areas and the wider community.
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