Your Garden magazine is selling well in my newsagencies. The latest issue has achieved a 95% sell-through. We achieve good sales in the first month through placement at the top of a column of gardening titles, next to Burke’s Backyard or Gardening Australia - our two top-selling gardening monthlies.
We move Your Garden a couple of times through the on-sale (as we do many magazines) to combat store-blind customers shopping the category. We try and do this with our top selling longer on-sale titles.
We sell more copies of Your Garden than the other two titles.
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