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Hearst discounts magazines to $5 for a year

Hearst magazines has run a One Day Sale, offering a bunch of magazines for US $5 for a year-long subscription.  This is an amazing deal for titles like: Cosmopolitan (6 issues), Country Living, Esquire, Good Housekeeping, Harper’s BAZAAR, House Beautiful, Marie Claire, O, The Oprah Magazine (6 issues), Seventeen, SmartMoney and Town & Country.  Hearst has done this before so it must work.

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This amazing discount by Hearst is odd because their chief marketing officer is on the record as saying that their products are undervalued.

“We’re realizing that the product is undervalued,” said Michael A. Clinton, the chief marketing officer of Hearst Magazines, which raised cover prices on more than half of its magazines last year and plans to raise subscription prices this year.

While magazine subscription deals here in Australia frustrate me from time to time, I am glad they are not as desperate as what Hearst runs in the US.

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