We are featuring Health Smart magazine at our counter, between our wto busiest registers. The free shopping bag meets our criteria for this space - we promote titles with a valuable free gift. In this case, the bag folds into a compact space. Our sales history shows that Health Smart achieves a good uplift early in the on-sale when a gift is on offer. Our only frustration is that we were not provided with any marketing collateral to support the promotion.
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