Customers browsing pens in newsagencies tend to test pens on anything including stock. To combat this, our team at Forest Hill came up with this simple yet brilliant pen testing station. So far, we are noticing fewer test squiggles on other stationery, the boxes of ink nearby and the labels on our pen displays.
The pads are our own newsXpress branded pads left over from a New Year promotion – this reinforces where the customer is shopping.
The result of this initiative is a far tidier pen offer. We are certain this will help drive sales.
While this may seem to be a small initiative, it reflects the structure we are keen to apply throughout our business. We want to feel like a well organised consistent business yet back this with the friendly personal service you would expect from an independent retailer.
6 responses so far ↓
1 Luke // May 9, 2009 at 8:12 AM
Wait and see how long it takes before people start writng on the sign itself, some people just do not care about other peoples property, no matter what you do to help them.
2 Michael // May 9, 2009 at 8:42 AM
I’ve had a test page there for ages. It works well until male genitals appear on it, then it’s replaced.
There’s one issue I’ve found with a test page is some pens have a minature gel cap on the point to keep the ink from drying up.
When it’s tested it comes off, leaving the ink exposed.
Luke, I’ll bet you $5 there’ll be something on it within the month!
3 Paul // May 9, 2009 at 9:21 AM
You could always laminate the sign.
4 Luke // May 9, 2009 at 9:33 AM
Micheal, I’m betting within a few days not a month. But it’s all part of the fun. Laminating will not stop the try hards.
5 Michael // May 9, 2009 at 9:41 AM
Luke, I say month because it’s at Forest Hill. Frankston definitely a few days…………….
6 ERIC // May 9, 2009 at 10:11 AM
i will blast my customers if they do that, luckily thay have been very good .
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